The concept of this story was time. A day in the life of a serial dresser ; ) Working with a set camera we could show the passing of time with light, set design and wardrobe changes.

Carolines character changes constantly between extraordinary outfits by the young design talents. Eating, reading, working and connecting. In one small space as the day passes.

Co creative direction and styling by C F A projects

Photography by Angelina Mamoun Bergenwall

The key insight this concept was based on was simple. There are plenty of jaw dropping facts about shoes that people don’t know. Let’s use them as a voice over and enrich the campaign with in copy.

The three visual concepts was created to capture different moods in the collection. Blue for smart, beige for dressed and outdoor for the more sturdy boots and workwear inspiration. This also allows for newness during the full autumn and winter season but still enabling recognizability.

Creative direction by C F A projects.

Photography by Rasmus Weng Karlsen
Film by Henrik Hanson

How to infuse a campaign for an interior company with fashion and energy when the mood is serenity. We developed a concept around a model in blurry motion moving through the minimalist home with sculptural elements.

Using natural light and tone on tone styling for both interior and fashion the tranquility vibe was captured. We called it “Clean Slate”

Creative direction and styling by C F A projects

Photography by Gustaf Peterson

To make campaigns work on social media, a layer of polish usually needs to go. We decided to get closer to the street and be playful this season.

Bringing in everything from dogs to mirrors and bikes we divided up the seasonal campaign into 5 mini campaigns. Keeping the ads, store material and content more variated and getting the shoes into focus.

For the films we captured Jai’s energy interacting with his surroundings. An old C F A trick of getting the model to shoot some own iPhone footage also added a layer for social channels.

Creative direction and casting by C F A projects.

Photography by Rasmus Weng Karlsen
Film by Henrik Hanson

What do you do when the only editorial shoot day is raining away? Turn it to an advantage of course.

With clear umbrellas from Japan, wet slick hair and models with an attitude so fierce it scared the locals we turned the office and area around Götgatan to a fashion rain dance.

Creative direction, casting and styling by C F A projects.

Photography by Rasmus Weng Karlsen

Inspired by Irvings Penns corner images and Ugo Rondidones sculptures we developed the idea of portraying the personality of a contemporary man in a studio wearing Vagabonds AW 21 footwear collection.

Using the colour red to add power to our images we also created several versions of set design to get variation into the campaign.

For the film we also added outdoor footage with Sandy and Gabriel to get a sense of a city surrounding. The voice over tells the story of past years feelings of isolation and of course the remedy – putting on your shoes to go out.

Creative direction and casting by C F A projects.

Photography by Angelina Mamoun Bergenwall
Film by Henrik Hanson

The idea of community and re-unite was at the center of our mood for the Adnym SS21 campaign.

This season our keywords were cooperation, fragile / strong, post and renaissance summing up what we were searching for during the madness that was 2020.

Photographed and filmed at a disused army fort on an island now slowly taken over by nature provided the perfect backdrop for the campaign.

Creative direction, styling and casting by C F A projects.

Photography by Olof Grind

The spring of 2020 was unprecedented in so many ways. To find hope and light we initiated creativity.

Going to our favourite island in the Stockholm archipelago we went just four people. Agnes did her own hair and make up. No crew or assistants, just us.

The results when creating with no restrictions was liberating. The contrast of Olofs dreamy photography, the all black styling, the ocean and derelict buildings was like a metaphor for 2020.

Creative direction, styling and casting by C F A projects.

Photography by Olof Grind

The quarantine started posing questions on how to create fashion editorials with minimal teams.

Luckily a recipe we are used to cooking, this project was a study in clashing the beautiful nature around us with high fashion and a hint of re-birth.

Inspired by Karin Broos paintings we investigated how fringe attitudes can interplay with the commercial world of fashion.

Creative direction and styling by C F A projects.

Photography by Tomas Falmer

How do you create visuals for a music producer in the post millennial generation that wants to stay anonymous but that is still creatively defined?

We decided to take inspiration from modern music production and visually sample from the internet to build the visual world of Max Eklund.

Inspired by rhythm we created a symbol that we then applied to a colourful, abstract and mystical world. Resulting in lots of variations and a visual library of content for social media platforms.

Visual direction and graphic design by C F A projects.

Are self portraits the new fashion photography in the age of the quarantine?

We asked 10 people to photograph themselves at home, styled in looks we provided, this story is what happens when creativity blossoms. We call it Working It From Home.

The images spread fast and wide on social media thanks to its contributors’ influence and the actuality of the subject.

Creative direction, styling and casting by C F A projects.

All photographs are self portraits

Our idea was clear, creating an online home for C F A projects that allowed the visitor to dig deeper in the archive if interested and understand more of the service we provide.

A site that works on all devices and platforms, tells the story of each project and how we came up with the ideas, mixing all kinds of media. All in a one-pager.

Creative direction and design by C F A projects.

Developed by Måns Peterson.

Focusing on four key words – Clean, Artistic, Raw, Attitude we cast local artists and designers via Instagram to avoid traditional model casting and add a unique feel to the campaign.

Creating a set that borders between gallery and room we captured the mood we defined as Anti Excess with VHS for moving and analogue film for the stills.

Allowing the whole team and models to post everything on social media in real time led to the shoot itself to become a well shared event.

Creative direction, styling and casting by C F A projects.

Photography by Olof Grind
Films by Jakob Möller

Music is something everyone can relate to and as our research showed it is a big interest for the Only & Sons customer.

Using music as a tool for storytelling we created the campaign B-Side Icons for the Danish menswear brand with lookbooks, films, campaign images and social media content.

We cast real Danish musicians and chose the band Go Go Berlin as the campaign’s main characters. They radiate style and positivity in their musical enthusiasm and elevated the collection perfectly.

Creative direction and styling by C F A projects.

Photography by Rasmus Weng Karlsen
Film by Oliver Knauer

How do you capture the essence of a woman whose status as style icon is sealed over three decades in fashion? We decided to dig both in the past of her early modelling days and her present by surrounding her with family and friends in the shoot to create a varied timeline of images to tell her story.

In post production we used physical collage to tell both stories at once. The result is an editorial story that moves beyond the idea of only clothes and a model and highlights the story of life.

Creative direction and styling by C F A projects.

Photography by Angelina Mamoun Bergenwall

Playful – the best word to describe the approach of both designer Jacquemus and our client Bolon.

For the 2020 issue of We Love Magazine we created this editorial story using the images we shot with photographer Pauline Suzor and flooring samples cut up by collage artist Tinka Luiga. In this way both the worlds of fashion and design could meet on the magazine page elevated by set design, movement and the fun ballroom loving Malaika.

Creative direction, styling and film by C F A projects.

Photography by Pauline Suzor

Flooring company Bolon asked us to create an annual magazine that would inspire rather than educate and we decided to mix the world of design and fashion, just as they do.

With our editorial direction we developed ideas and articles that would allow us to subtly draw parallels to the Bolon products and we designed the magazine to impress aesthetically but with readability in mind. Using a mix of young and established photographers created a visually striking product.

Art direction, design and editorial direction by C F A projects.

With contributions by Andreas Frienholt, Anders Kylberg, Annica Eklund, Annick Weber, Disegno, Elisabeth Toll, Francesca Granata, Hobnob, Marcus Söder, Olof Grind, Paulin Suzor, Piotr Niepsuj & Tinka Luiga

With outdoor client Klättermusen the goal is to get as real as possible to show the clothes in the environment they were made for. With real climbers in front of the camera, living on the mountain for days doing real expeditions captured by a climbing photographer this is as real as it gets.

We make sure each climber has complete wardrobes for the expeditions with both style and function in mind and that this syncs with our clients marketing strategy. Fashion direction by C F A projects.

Fashion direction by C F A projects.

Photography by Drew Smith & Alex Buisse

For Swedish fashion brand House of Dagmars resort 2020 campaign we took inspiration from the Japanese details in the collection for the shoot idea. Combining the lookbook images with still lifes helped framing the campaign artistically.

Using a local Japanese style spa hotel in Stockholm as location we were able to travel without moving far. A speciality for us.

Creative direction and styling by C F A projects.

Photography by Sarah Blais

When our friend, Instagram tastemaker, Sofia Wood, was making her first cookbook she asked us to design it and we jumped at the chance. Bringing her somber visual world and amazing cooking style into physical form was pure pleasure.

As much as we love to help clients enter the digital world it’s also great fun to transfer a digital universe to something you can hold in your hand and know it will be a kitchen staple for years to come. It also sold out within a month.

Designed by C F A projects.

Photography by Frida Edlund
Published by Norstedts

When taking your graduate collection to showcase during Paris fashion week it needs to look its best. For that reason Beckmans College of Design turned to C F A to help package the 2019 graduates with a campaign including still images, a catalogue, moving images and posters to help catch the attention of the international fashion recruiters.

We decided to elevate the collections as much as possible by working with photographer Jesse Laitinen. The images created a big buzz in Paris and posters were stolen off the walls.

Creative direction, styling and casting by C F A projects.

Photography by Jesse Laitinen
DOP Jesse Laitinen

For H&Ms most important collection, as it combines both sustainability and a high fashion level, we created this campaign. Inspired by the holy grail of glamourous nights – The Met Gala – we found out the best party is during the in between moment. The elevator entrance, the selfies in the bathroom, arriving down the grand staircase and a well deserved break on the rooftop.

For the social media channels we asked the models to create content themselves with their iPhones. It captured the feeling of a real party and defined an unusually intimate style of communication for a brand like H&M.

Art direction by C F A projects.

Photography by Sean Thomas
Styling by Jorden Bickham

For our fine jewellery client Atelier Torbjörn Tillander the concept was uncomplicated, Family is forever – just as the most beautiful of jewellery.

For the shoot we decided the women of the family behind the business would make the perfect role models for the story. With three generations of Tillander women all in front of the lens the family finally became the face of their business – something they for generations will continue to be.

Creative direction and styling by C F A projects.

Photography by Angelina Bergenwall
DOP Emil Klang

By using a role model rather than an influencer we charged H&Ms Conscious denim campaign with a simple message – Do Good.

Sophie Strobele communicated the idea that by talking about everyday good choices we all can do to recharge our planet for generations to come. Plus by asking her to bring her baby Blue we visually emphasised the idea of care.

Art direction and styling by C F A projects.

Photography by Angelina Mamoun Bergenwall
DOP Emil Klang

For shopping destination Bruno we created SoMe content to raise the fashion level of the mini-mall while focusing on local campaign reach to get people into the stores.

As a spring campaign concept we came up with “In Bloom” and used a wide range of flowers as prop styling to create a poetic touch to the images.

Photographing analogue was important to give the campaign a personal touch and for it to not be confused with e-com imagery.

Creative direction, styling and casting by C F A projects.

Photography by Olof Grind

The challenge when communicating sustainability for a large corporation as H&M is to make the message as believable as possible. So our idea was to talk about “Green hacks” – everyday choices we make in life regarding food, transportation and consumption.

Instead of using a green profile to model the clothes we found three local San Fransisco talents to inspire H&M followers to think conscious in everyday life and to get educated to make all small steps in the right direction.

Art direction and styling by C F A projects.

Photography by Laura Jane Coulson
DOP Frank Mobilio

How do you capture the essence of an italian boutique hotel in Piemonte on the pages of a coffee table book? You focus on the sisters behind it and the stories they can tell of course.

When its owner commissioned us to do this book we had the luck that she endlessly photograph the houses, food, guests, vineyard, events and even construction of the building. The material was a treasure bigger than expected and the hotel one of our favourites to visit.

Designed and edited by C F A projects.

Photography by Annica Eklund

Defining the Dagmar woman meant visualising her eye for the artistic chic and constructing her setting – the art gallery.

By working with auction house Bukowskis we were able to use existing environments that provided a local solution to an international environment. By creating the shoot at the earliest stage possible of the collection our client was able to use campaign material at buyers meetings with retailers meaning the focus products that would be marketed in-season was already decided. A win-win for everyone.

Creative direction and styling by C F A projects.

Photography by Sarah Blais

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Felix Swensson

With outdoor client Klättermusen the goal is to get as real as possible to show the clothes in the environment they were made for. With real climbers in front of the camera, living on the mountain for days doing real expeditions captured by a climbing photographer this is as real as it gets.

We make sure each climber has complete wardrobes for the expeditions with both style and function in mind and that this syncs with our clients marketing strategy. Fashion direction by C F A projects.

Fashion direction by C F A projects.

Photography by Drew Smith

Continuing our local approach to photo production we scouted the highest floor of modernist architectural landmark Wenner-Gren Center as the perfect place to shoot the pre fall collection for our sustainable client House of Dagmar. Also the best place to find sunshine in November in Stockholm is on the 26th floor.

Working with photographer Sarah Blais to bring an international eye and commercial cool to this shoot.

Art direction and styling by C F A projects.

Photography by Sarah Blais

For H&M Man we created the spring campaign “A fresh start” based on the idea that the best way to update your look besides buying new clothes is getting a haircut.

Photographed around a real barbershop featuring a hairdresser and three guys actually getting their hair cut we allowed the storytelling and styling to feel real and natural. A key in all our SoMe material for the H&M customer

Art direction and styling by C F A projects.

Photography by Laura Jane Coulson
DOP Frank Mobilio

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Felix Swensson

With outdoor client Klättermusen the goal is to get as real as possible to show the clothes in the environment they were made for. With real climbers in front of the camera, living on the mountain for days doing real expeditions captured by a climbing photographer this is as real as it gets.

We make sure each climber has complete wardrobes for the expeditions with both style and function in mind and that this syncs with our clients marketing strategy.

Fashion direction by C F A projects.

Photography by Drew Smith

Inspired by Prince of Wales, Nova Magazine and English heritage in general we went to the leafy suburbs of Stockholm to create the New England story.

We filled a friend’s 1970s brick house with drying flowers and transformed Laura into the perfect English rose. Our close collaborator, photographer Angelina Bergenwall helped make this into a cinematic fashion story together with set designers Jakob and Viktor Fjällström.

Creative direction and styling by C F A projects.

Photography by Angelina Mamoun Bergenwall

When Austrian artist Erwin Wurm hatched the idea of “One minute sculptures” it was to create spontaneous and temporary works of art that only remain thanks to photographic documentation.

It was the perfect idea to pay tribute to, with an arty fashion story for Renaissance magazine – a retouch free fashion magazine featuring only models over 40. We asked legendary actress Amanda Ooms to dress up in Acne Studios AW18 collection and let loose. And she did.

Creative direction and styling by C F A projects.

Photography by Angelina Bergenwall

When taking a graduate collection to showcase during Paris fashion week it needs to look its best. For that reason Beckmans College of Design turned to C F A to help package the 2018 graduates with a campaign including still images, a catalogue and posters to help catch the attention of the international fashion recruiters.

Placing the ultra modern collections against the backdrop of a brutal modernist 1960s building we elevated the designs in a contemporary way.

Creative direction and styling by C F A projects.

Photography by Angelina Bergenwall

For Swedish e-com retailer Ellos we created a 360 degree campaign including campaign shoot, graphic material, TVCs and PR strategy.

By fusing fiction and reality we created a physical home for our celebrity family in a real apartment in Stockholm to use for both content production and PR activities once the campaign was released. The results were intimate, honest and warm and the campaign was a huge success.

Creative direction and styling by C F A projects.

Photography by Linda Alfvegren
Film by Henrik Hanson

The definition of gender is quickly dissolving and we created this editorial project for Scandinavian Man to explore how menswear is relating to this.

Casting a combination of girls that challenge normative gender identities we styled them in mens clothes, ‘Floating’ captures the visual beauty of the connection of two souls.

We took a road trip through southern Sweden and used sunsets and sunrises during the summer of heat together with photographer Olof Grinds romantic eyes to realise this dream of a shoot.

Creative direction and styling by C F A projects.

Photography by Olof Grind

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Felix Swensson

In mathematics the power of two is a force to be reckoned with. In fashion photography it’s exactly the same.

Never can a single posing girl beat the juxtaposition between two characters. Dressed in a visual clash that the softness of silk scarves and sharp tailoring create, Tatiana and Saptieu act out a modern version of Person in this architectural setting in front of Angelina Bergenwalls lens.

Creative direction and styling by C F A projects.

Photography by Angelina Mamoun Bergenwall

A retouch free fashion magazine with a high fashion approach, featuring only models over 40 – a concept impossible not to love and support.

We created a story for Renaissance magazine based on our friend Johanna and her embodiment of the ultimate lifestyle balance, health + food + fashion. Oh and of course named the story after her instagram handle @detoxlife.

Photographed entirely around the heart of her home, Johannas kitchen, she threw fierce poses and created amazing food all day.

Creative direction and styling by C F A projects.

Photography by Angelina Bergenwall

With outdoor client Klättermusen the goal is to get as real as possible to show the clothes in the environment they were made for. With real climbers in front of the camera, living on the mountain for days doing real expeditions captured by a climbing photographer this is as real as it gets. And this was the very first expedition.

We make sure each climber has complete wardrobes for the expeditions with both style and function in mind and that this syncs with our clients marketing strategy.

Fashion direction by C F A projects.

Photography by Ben Ingham

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Felix Swensson

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Felix Swensson

For the 2018 News campaign for Swedish furniture producer Swedese we created a minimal version of the image concept we had developed for them over the past year.

With a cleaner studio setting to elevate the design and using a natural style of photography to communicate an honest approach the products became subtly iconic.

By also documenting the designers working in the factory we focused on the behind the scenes process often forgotten in the design industry.

We created a long term 360 degree campaign including image shoots, catalogues, print advertising, moving content, trade show consultancy, logo design and communication platform.

Creative direction by C F A projects.

Photography by Pia Ulin & Fredrik Skogkvist

When given the challenge of making a party campaign with a fresh angle our ideas came from the place we mostly visit for inspiration – the art world. This way we could create a story around an art gallery, a space that both frames the clothes nicely, usually is full of people on opening night and looks the same around the world since this is a global client.

We scouted a local upmarket gallery and filled it with set design art, lots of friends and our models.

Art direction by C F A projects.

Photography by Tung Walsh

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Felix Swensson

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Felix Swensson

The At Home campaign was our first focused on the Swedese residential customer and we framed the products with Scandinavian modern light in warm home environments.

The key aspect of our strategy was giving their products context by photographing them in real locations. A real home, an office, a gallery or in the factory where they are produced and using a more natural style of photography, normally more common in fashion, to communicate a more honest approach.

We created a long term 360 degree campaign including image shoots, catalogues, print advertising, moving content, trade show consultancy, logo design and communication platform.

Creative direction by C F A projects.

Photography by Erik Wåhlström

Inspired by the beauty of gemstones sparkling in sunshine we built the idea for this campaign for our fine jewellery client Atelier Torbjörn Tillander.

By creating a set design in a studio to emphasise the simplicity of something beautiful we gave the story a poetic touch and with long time collaborator photographer Philip Messmann, a master of light, the beauty of both Jennae and the pieces from Tillander all came to shine.

Creative direction and styling by C F A projects.

Photography by Philip Messmann

The challenge with the GAP collection is the sheer size of the product and that it’s meant for large public spaces.

So we worked with 3D rendering images since the key to our strategy for Swedese was giving their products context by showing them in real locations.

Adding a physical gap in the catalogue taken from the product design we conveyed the unique aspect of the furniture line.

Creative direction by C F A projects.

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Oscar Meyer

When commissioned by Styleby magazine to portray singer Frida Hyvönen our starting point was in her deepest thoughts, the lyrics of her latest album. From those lyrics we wrote visual ideas to each image based on scenarios that Frida sang about. T

ogether with photographer Lars Brønseth we then realised each scenario with light and colour and let Frida handwrite her own lyrics again over the images. When music, fashion and photography comes together in perfect harmony.

Creative direction and styling by C F A projects.

Photography by Lars Brønseth

Asked to create a story on 90s fashion muse Anna Klevhag, that also was a Martin Margiela favourite, the inspiration was obvious. With styling, photography and set design we paid homage to the master of making basic look exotic.

With a raw gallery space as backdrop and using denim, tailoring and twisted details in the styling Anna K quickly reclaimed status in the fashion world. The story was so good we published our own ‘Art directors cut’, a way for us to expand the story without the limitations of a magazine.

Creative direction and styling by C F A projects.

Photography by Hedvig Jenning

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Pauline Suzor

As the lack of love in the world was becoming more and more evident we used the power of street casting, real and new couples, to explore the idea of making love visual again. To empower and remind people that there is a strong and colourful message in the beauty of being true to yourself and that love is the only way forward.

Working with British photographer Agnes Lloyd-Platt and her abstract and colourful approach we built this story around the kiss and the emotions of our subjects.

Creative direction and styling by C F A projects.

Photography by Agnes Lloyd-Platt

In need of a serious brand update furniture producer Swedese and Monica Förster contacted C F A to help with all elements of the revamp.

The key aspect of our strategy was giving their products context by photographing them in real locations. A real home, an office, a gallery or in the factory where they are produced and using a more natural style of photography, normally more common in fashion, to communicate a more honest approach.

We created a long term 360 degree campaign including image shoots, catalogues, print advertising, moving content, trade show consultancy, logo design and communication platform.

Creative direction by C F A projects.

Photography by Erik Wåhlström

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Pauline Suzor

Small crews on private locations is a great way to create intimate shoots with lots of spontaneous moments. Add analogue photography to keep the creative secret tight and a genius like Tung Walsh behind the camera for a lot of crazy ideas.

We got commissioned to shoot the amazing Dries Van Noten S/S 17 collection for BON magazine and went to town, more accurately the legendary Columbia hotel in West London. Rooms seeping with hedonism provided the perfect backdrop and Yana smoked her way through the hotel and added a large dose of attitude to the story.

Creative direction and styling by C F A projects.

Photography by Tung Walsh

Inspired by the horizon, as it is natures waist, we created an editorial fashion story based on the idea of revitalising a more feminine silhouette with a cinched waist in an era exploding of oversized clothing.

We went on a trip to the Swedish countryside with our close team of collaborators to explore how changing nature and DIY set design behind our model could emphasise the waist even more. A reminder that staying local sometimes is the best way to find the most fascinating environments.

Creative direction and styling by C F A projects.

Photography by Hedvig Jenning

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Pauline Suzor

Social media is a great way for us to get to know our new clients. Here we used the love for horses that the Tillander family shares on instagram as inspiration for the first campaign we created for them.

Using a beautiful black stallion as backdrop for the jewellery and a styling inspired by the equestrian world we managed to give the campaign a defined look at the same time as elevating the fine jewellery.

Photographed by creating a makeshift studio outside the stables the sun gave the stones an extra sparkle.

Creative direction and styling by C F A projects.

Photography by Philip Messmann

For Swedish menswear brand L’Homme Rouge we created a 360 degrees campaign including fashion show production, campaign shoot, graphic material, lookbooks, image films and PR strategy.

The goal was to raise brand awareness and introduce the brand to the market using press and word of mouth but also direct to consumer communication using true to brand aesthetics. Here using images of the SS17 show looks as the key to create both lookbook and campaign.

Creative direction and styling by C F A projects.

Photography by Pauline Suzor
Casting by Sydney Bowen

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Pauline Suzor

For Swedish menswear brand L’Homme Rouge we created a 360 degrees campaign including fashion show production, campaign shoot, graphic material, lookbooks, image films and PR strategy.

The goal was to raise brand awareness and introduce the brand to the market using press and word of mouth but also direct to consumer communication using true to brand aesthetics.

Street casting a majority of our models was important to create a unique image of the brand that the clothes didn’t necessarily do on their own.

Creative direction and styling by C F A projects.

Photography by Philip Messmann
Film by Henrik Hanson
Casting by Sydney Bowen
Catwalk photography by Studio Emma Svensson

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

For in store material to be able to live longer we also commissioned a series of images of Stockholm to be photographed. A way of letting Stockholm represent a key part in the retailers visual communication.

Creative direction, styling and casting by C F A projects.

Photography by Pauline Suzor

We were given the opportunity to create a story on Hedi Slimanes last collection at Saint Laurent and looked for inspiration in two of Hedi’s main influences. The youth of Los Angeles and industrial design.

Clashing this with the collections couture approach we photographed a group of local Cali girls on the beach in Venice, LA and juxtaposed the layout with beautiful American designed classic cars.

It ran as a cover story in BON magazine and a special edition ‘art directors cut’ was also produced with a handwritten letter to Hedi.

Creative direction and styling by C F A projects.

Photography by Johan Sandberg

C F A journal was created as a platform to develop and challenge the framework of fashion photography. This issue was a collaboration with photographer Paul Jung and features dancers Eva Mohn and Eszter Czédulás from the Cullberg Balett dance company.

Within the theme ‘Interzone’ a series over seven acts was created to explore what the space in-between looks like and how this can be expressed visually. Published independently the magazine will over time prove that modern fashion photography can also be timeless.

Creative direction and styling by C F A projects.

Photography by Paul Jung

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Frida Vega Salomonsson

Imagine that the most internationally styled boutique guest house in Sweden is in fact a converted old butchers building in Ulricehamn. Our client Bolon is slowly transforming this small town to a design destination and Urban House is the latest addition that started with Lake House.

We helped create the book that Bolon CEO and previous Urban House tenant Annica Eklund photographed over a long period of time, documenting the details, rooms and of course the guests.

Designed and edited by C F A projects.

Photography by Annica Eklund

Love. A subject worth creating lots of stories on. This was a fashion editorial for Elle that we developed almost as a film script. The story of a girl who likes very bright coloured outfits and that gets his attention in the subway one day. Intrigued he follows her, in a non-creepy way, and they finally get it together.

Produced on the coldest day of the year in the Stockholm subway it explores the alternatives of local production off season.

Creative direction and styling by C F A projects.

Photography by Boe Marion

Based on the fashion idea of clothes as a blank canvas we built the idea for ‘Toile’ and set designed a couture atelier in Stockholms smallest daylight studio to be able to document the working process.

Casting a French couture model plus an extras team including a real seamstress we made the fitting look authentic. A very fun way of initially framing a fashion editorial with white clothes. This is exactly the kind of storytelling C F A is specialised in.

Creative direction and styling by C F A projects.

Photography by Boe Marion

After our part in the very successful launch of the brand Lamija with the AW15 concept and show it was time for the very anticipated follow up catwalk show. Keeping in tradition with her couture style look we helped Lamija develop this show in line with her growing brand.

Projecting a film of an ultrasound together with the sound of a heartbeat before the slow show started helped setting a more reflective mood to remind the audience to take time to look at the laboured looks inspired by DNA chains. Bringing in our hair and make up expert friends help put the perfect finishing touch.

Creative direction and styling by C F A projects.

Backstage photography by Emma Svensson
Catwalk photography by Kristian Löveborg
Casting by Åsa Karyd

Clothing retail giant KappAhl came to us with the assignment to develop a marketing celebrity signing they had just done – Roxette.

We built a concept based on their song ‘The Look’ and started with doing a short film based on a re-recording of The Look with Roxette in the original music studio. After that film went viral the fashion campaigns started rolling out with concept names such as ‘The always black look’ and TVCs featuring the song without Roxette actually featuring in the fashion campaigns. A very successful combination.

Creative direction and styling by C F A projects.

Photography by Philip Messmann
Film by Henrik Hanson

Our concept for multi brand retailer Sthlm Blvd had long been defined – photograph local casting on the streets and buildings of Stockholm styled in “straight from the shop” looks.

Mixing all the stores different brands in each look was key to show the unique combinations the store offered.

Using lots of detail shots for each look allowed focus on singular products resulting in efficiently producing SoMe content and campaign material at the same time.

Creative direction, styling and casting by C F A projects.

Photography by Erik Wåhlström

In the Swedish small town of Ulricehamn an international design company is growing – Bolon. And with that comes international needs.

Not being able to check in their guests at the local hotel any more they rebuilt a villa by the lake to a Bolon guest house. We packaged the experience of being a guest there in the format of a book, full of snapshots, design details and the most appreciated food recipes titled “Family, friends and food at the Bolon Lake House”.

Designed and edited by C F A projects.

Photography by Annica Eklund

We launched Swedish womenswear designer Lamija by creating a 360 degree campaign including fashion show production, campaign shoot, logo, exhibition, launch party and PR strategy. The goal was to give Lamija and her brand a platform to build on.

Thanks to a combination of our communication and Lamijas talent the campaign was a success. The show was unique in its detailed couture approach, the PR strategy and images worthy of an established house and the exhibition to close the deal.

Creative direction, styling and casting by C F A projects.

Photography by Eric Broms
Backstage photography by Pauline Suzor
Catwalk photography by Kristian Löveborg
Casting by Åsa Karyd

The very first C F A project contained many of the cornerstones that we still build on – a local approach for a sustainability brand, street casting women of all ages and well produced fashion images showing human emotions. The balance of commercial and cool that we continue to explore.

Creative direction and styling by C F A projects.

Photography by Andreas Öhlund & Maria Therese