C F A PROJECT #78
Campaign / AW 2022
The key insight this concept was based on was simple. There are plenty of jaw dropping facts about shoes that people don’t know. Let’s use them as a voice over and enrich the campaign with in copy.
The three visual concepts was created to capture different moods in the collection. Blue for smart, beige for dressed and outdoor for the more sturdy boots and workwear inspiration. This also allows for newness during the full autumn and winter season but still enabling recognizability.
Creative direction by C F A projects.