C F A PROJECT #76
Campaign / SS 2022
To make campaigns work on social media, a layer of polish usually needs to go. We decided to get closer to the street and be playful this season.
Bringing in everything from dogs to mirrors and bikes we divided up the seasonal campaign into 5 mini campaigns. Keeping the ads, store material and content more variated and getting the shoes into focus.
For the films we captured Jai’s energy interacting with his surroundings. An old C F A trick of getting the model to shoot some own iPhone footage also added a layer for social channels.
Creative direction and casting by C F A projects.