C F A PROJECT #78
Vagabond Man
Campaign / AW 2022
The key insight this concept was based on was simple. There are plenty of jaw dropping facts about shoes that people don’t know. Let’s use them as a voice over and enrich the campaign with in copy.
The three visual concepts was created to capture different moods in the collection. Blue for smart, beige for dressed and outdoor for the more sturdy boots and workwear inspiration. This also allows for newness during the full autumn and winter season but still enabling recognizability.
Creative direction by C F A projects.
Photography by Rasmus Weng Karlsen
Film by Henrik Hanson
![RWK-Vagabond-AW22-06_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/RWK-Vagabond-AW22-06_sRGB_High-1920x1437.jpg)
![Vagabond AW22_07_Mike Chelsea_086_sRGB_High crop](https://cfaprojects.com/wp-content/uploads/2023/03/Vagabond-AW22_07_Mike-Chelsea_086_sRGB_High-crop-1920x1280.jpg)
![Vagabond AW22_06_Jeff Laced boot_060_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/Vagabond-AW22_06_Jeff-Laced-boot_060_sRGB_High-1488x1920.jpg)
![Vagabond AW22_07_Mike Chelsea_197_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/Vagabond-AW22_07_Mike-Chelsea_197_sRGB_High-1440x1920.jpg)
![RWK-Vagabond-AW22-02_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/RWK-Vagabond-AW22-02_sRGB_High-1920x1428.jpg)
![Vagabond AW22_03_Johnny_Still life_014_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/Vagabond-AW22_03_Johnny_Still-life_014_sRGB_High-1480x1920.jpg)
![RWK-Vagabond-AW22-04_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/RWK-Vagabond-AW22-04_sRGB_High-1473x1920.jpg)
![Vagabond AW22_09_Mike Loafers_095_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/Vagabond-AW22_09_Mike-Loafers_095_sRGB_High-1394x1920.jpg)
![Vagabond AW22_09_Mike Loafers_053_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/Vagabond-AW22_09_Mike-Loafers_053_sRGB_High-1440x1920.jpg)
![RWK-Vagabond-AW22-06_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/RWK-Vagabond-AW22-06_sRGB_High-1920x1437.jpg)
![RWK-Vagabond-AW22-09_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/RWK-Vagabond-AW22-09_sRGB_High-1432x1920.jpg)
![RWK-Vagabond-AW22-01_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/RWK-Vagabond-AW22-01_sRGB_High-1442x1920.jpg)
![Vagabond AW22_01_Johnny Laced boot_022_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/Vagabond-AW22_01_Johnny-Laced-boot_022_sRGB_High-1920x1348.jpg)
![Vagabond AW22_02_Johnny Chelsea_040_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/Vagabond-AW22_02_Johnny-Chelsea_040_sRGB_High-1440x1920.jpg)
![RWK-Vagabond-AW22-07_sRGB_High crop](https://cfaprojects.com/wp-content/uploads/2023/03/RWK-Vagabond-AW22-07_sRGB_High-crop-1479x1920.jpg)
![RWK-Vagabond-AW22-11_sRGB_High](https://cfaprojects.com/wp-content/uploads/2023/03/RWK-Vagabond-AW22-11_sRGB_High-1920x1390.jpg)