C F A PROJECT #67
Campaign / AW 2020
Focusing on four key words – Clean, Artistic, Raw, Attitude we cast local artists and designers via Instagram to avoid traditional model casting and add a unique feel to the campaign.
Creating a set that borders between gallery and room we captured the mood we defined as Anti Excess with VHS for moving and analogue film for the stills.
Allowing the whole team and models to post everything on social media in real time led to the shoot itself to become a well shared event.
Creative direction, styling and casting by C F A projects.