C F A PROJECT #66
Only & Sons
Campaign / AW20
Music is something everyone can relate to and as our research showed it is a big interest for the Only & Sons customer.
Using music as a tool for storytelling we created the campaign B-Side Icons for the Danish menswear brand with lookbooks, films, campaign images and social media content.
We cast real Danish musicians and chose the band Go Go Berlin as the campaign’s main characters. They radiate style and positivity in their musical enthusiasm and elevated the collection perfectly.
Creative direction and styling by C F A projects.